Thursday, October 31

I've been running the personal brand of an agency owner for the last 2 years

- 60k followers now

- Several hundred thousand in closed deals

But one thing that stood out to me is his sales calls:

When they hop on they're the ones trying to sell HIM on working with them

And it all comes down to frame and building a premium personal brand.

So, what's a premium personal brand?

• Solid Results: Let your achievements speak for themselves.

• Transparency: Be open about who you work with.

• Documented Journey: Share your experiences and offer real value.

Frame:

• He doesn't need every client

• He only wants to work with the highest level of client

When you don't need every client and only want to work with some, everything changes.

We didn't rush growth. We focused on quality, anchored by these principles.

And it worked.

And this highlights an important lesson to most founders or creators looking to build a personal brand.

Because as a founder or creator, building a premium personal brand flips the dynamic.

Clients will seek you out.

They'll want to convince you to work with them.

If you're interested in building yourself into an authority we're looking to take on 2 more founders this coming month.

Book a call here

Let's make it happen.

Until next time,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here