Saturday, September 21

Today’s Personal Branding Insight

Ephraim here again with another issue from the Influence Engine. Today, I want to talk about how to actually start your brand. Whether you’re just a beginner or an established entrepeneur. Estimated read time: 2 minutes.

🔍 Today’s Highlight:

The easiest place to start with content.

For most of us, making content looks very attractive.

For agency owners -> More leads, topical authority.

For creators -> Time freedom, a chance to earn doing what they're more aligned with.

But here’s the catch: where do you actually start?

I was talking with a prospect the other day. This person had set up several businesses over the years. Great success, impressive results. But when it came to building a personal brand? They had no clue where to begin.

They asked me, “Do I just post about my business? Or should I be doing something else?”

And that’s when I realized—this confusion is common.

Branding can feel complicated. Everyone throws around vague terms that make you scratch your head.

“The identity of your company.”

“The gut feeling customers get when they see your logo.”

Sound familiar? Yeah, I thought so.

But let’s cut through the noise. Here’s the truth:

Your brand is what you’re known for.

Simple, right?

When you think about Nike, what comes to mind? That's their brand.

When someone thinks of you, what’s the first thing that pops up? That’s your brand.

And here’s the kicker: everyone already has a brand, whether they realize it or not. It’s not about if you have a brand, it’s about how strong that brand is.

So, how do you build a strong brand?

There are two key things to keep in mind:

1. The people you want to serve 

Spoiler: you don’t need everyone. The key is knowing who benefits from what you offer. Focus on attracting the right audience—not the biggest one.

2. Moving them towards the action you want 

It’s not enough to just get attention. You need to guide your audience toward a specific action, whether it’s buying a product, signing up for a service, or even something bigger.

Ask yourself: What do I want my audience to do?

Start there.

If you focus on serving the right people and guiding them towards meaningful action, you’re already ahead of the game.

Until next time,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here