Saturday, September 21

Today’s Personal Branding Insight

Ephraim from TLGhost here. Let's talk about something that's been bugging me lately. You know that feeling when you're trying to squeeze out content and it's just... not happening? Yeah, it sucks. And it's why so many creators throw in the towel.

🔍 Today’s Highlight:

Content should be fun to make.

The old adage goes... "When you force something, it pushes back."

It's why so many creators quit.

They start because they're doing it for the wrong reasons.

I'm not going to go into "You should start with why," you already know that.

But I do want to say is that the best content.

The content that builds a loyal audience is often the most authentic.

That's why I like to 'collect' content.

It's just a matter of having a habit for documentation.

• Speak to clients and do work

• Document their questions, document your process

• Find an angle to speak to the beginner, the prospect or peers

When you collect, content doesn't feel forced.

It's more authentic.

Yes, there's nuance.

But from over 5000 posts in the 6 months in our agency the data doesn't lie.

The spontaneous posts straight from our founders often outperform the meticulously planned ones.

Why?

Because people crave authenticity.

They connect with genuine experiences, not scripted pitches.

So here's your action plan:

• This week, start documenting your journey.

• Capture those real moments.

• Share them.

• See how your audience reacts.

You'll be surprised.

Need a hand getting started?

Hit reply, and let's chat.

Ephraim

How I can help:

📣 Partner with me to build your personal brand here