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Wednesday, October 2
Today’s Personal Branding Insight
Hey there, Ephraim from TLGhost again. Today I just wanted to start by asking you a simple question:
Ever wish you could be everywhere your customers are without cloning yourself?
Because you can and that’s what I’m covering today.
🔍 Today’s Highlight:
I was asked this recently
"What makes some personal brands wildly successful?"
Here's my take, they...
1. Have a common enemy
2. Share their opinions and story
3. Teach from real experiencesSimple, but execution is tricky.
— EA @ TLGhost (@ea_yusi)
7:37 PM • Oct 1, 2024
Here's the secret:
The more times you get in front of your target audience, the more likely they are to buy from you. Simple, right?
That's why I'm all in on content efficiency.
I write once, then let that piece work triple time.
How?
I write for X (yep, the platform formerly known as Twitter), then crosspost to Threads and LinkedIn.
Zero extra effort. Maximum exposure.
Last week alone, my Threads posts reached thousands—with no extra work on my end. Here’s a quick screenshot:

I don't make the marketing rules. I just follow them.
So here's what you can do:
Write once, publish everywhere.
Reach your audience across multiple platforms.
Stay top of mind without burning out.
Your customers are scrolling. Make sure they see you wherever they are.
Talk soon,
Ephraim
How I can help:
📣 Partner with me to build your personal brand here