Friday, October 4

Today’s Personal Branding Insight

Hey, it's Ephraim from TLGhost. There's something game-changing that top personal brands are doing to dominate almost every platform. And it's not about posting more or spending big on ads.

+5 Hooks you can steal below.

🔍 Today’s Highlight:

Let's be real.

Platforms like X, Threads, and LinkedIn are short-lived.

Your content gets a burst of attention, then fades away within 48 hours unless you boost it with ads.

That's just how their algorithms roll—they prioritize fresh, frequent content.

But here's the thing that the best creators are doing.

While everyone's caught in the cycle of constant posting, these creators are playing a different game.

They're leveraging long-term platforms like SEO-optimized blogs and YouTube channels.

Why?

Because these platforms are powered by search engines.

Your evergreen content can be discovered over and over again, long after you've published it.

• Justin Welsh has a library of podcasts to clip and source from

• Matt Gray has YouTube videos

• Dan Koe…

The list goes on.

This is what I call content efficiency—maximizing the value of your time from one single action.

So, how do they pull it off?

They start with video or audio content.

The best creators craft one piece of video content and tailor it to fit the nuances of each platform—be it LinkedIn, X, Threads, you name it.

Right now, there's a trend where creators are using "borrowed authority."

They're tapping into big names to get eyes on their stuff.

Sure, it grabs attention, but how do you position yourself to build your own authority and brand?

The keyword here is "I."

Keep it personal.

Share your own insights, experiences, and stories.

But most importantly use YOUR video clips.

You get views over time, AND you tap into the hottest way to get views on X, LinkedIn and Threads.

Here are five hooks you can steal and leverage today:

"Today my X did [desireable outcome]"

"Everyone should get achievable outcome, here’s how I..."

“The best advice I ever received..."

"I talked to [high influence individual]..."

"My favourite X"

Long story short, to stand out and build a lasting personal brand, it's time to rethink your content strategy.

Start with video or audio. Repurpose smartly. Keep it personal.

Hit reply, and let's chat about how you can implement this strategy starting today.

Until next time,

Ephraim

Founder of TLGhost

How I can help:

📣 Partner with me to build your personal brand here