Friday, September 20

"How do you come up with winning content ideas?"

Without platitudes

Without going too broad

Without selling my brand's soul

Easy

It’s just science.

I used to be a Biochemist before I moved to Australia and eventually found marketing.

And ever since, I’ve tried very hard to stick my roots.

In science, you create a hypothesis based on data and past research - what outcome can come about by changing something? The data will then give you your answer.

And for us our content system works in the same way.

Eventually, with enough tests you’ll be able to consistently get millions of views in your niche.

Here's the step-by-step:

0. Know who I serve and the value I can give. Then, break it down into three core pillars.

1. Create a swipe file of ideas for the niche I'm going to play in

2. Isolate the ideas that would fall into my pillars

3. Do market research for at least 1-2 hours a week to find resonating stories and topics.

4. Mix findings from steps 2 and 3.

5. Post crazy volume and maintain quality.

6. Stay detached from the content and let scientific testing take over. The data (which comes from the audience) will tell you what works or not.

Let me know if you guys have any questions on our process. I’ll turn it into a future newsletter.

See you soon,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here