How to find your ideal customers on social media

It's easier than you think

Thursday, November 11

Over the last 5 years, I've helped 20+ brands skyrocket their social media ROI.

From scrappy agency owners to 8-figure giants, they all faced the same problem...

  • They didn’t know what platforms to start on first

  • They didn’t know how to begin even with the right platforms in mind

Here's how you can find your perfect audience on social media TODAY, without wasting thousands on trial-and-error.

Most businesses are shooting in the dark when it comes to social media marketing.

They're:

  • Posting content nobody cares about

  • Targeting the wrong audience

  • Burning cash on ineffective ads

  • Wondering why their competitors are crushing it while they struggle

And unfortunately, this leaves competitors with a better social media strategy free to scoop up your potential customers.

Think about it...

Your dream clients are out there right now, scrolling through their feeds.

They NEED what you're selling.

And you don’t need ads to sell them or get their attention.

Finding your ideal customer profile (ICP) on social media isn't rocket science.

You just need the right blueprint.

Here's the 4-step process I use to find ideal customers for my clients in record time:

1. Spy on your competitors. Find the platforms where they're killing it.

2. Go deep. Analyze their followers and most engaged fans.

3. Reverse engineer their success. What questions are they answering? What content formats work best?

4. Run the numbers. Can you invest the time or build a team to execute? Video needs a higher investment of time and money. Can you perhaps start here and repurpose later on to the text platforms? Or do you want to be scrappy and start on the text platforms and reinvest later.

Pro tip: Give yourself 2-4 weeks of testing to find the winning angles.

Want a free consult on where to start for your agency?

Let’s hop on a call here.

Ephraim

How I can help:

📣 Partner with me to build your personal brand here