- The Influence Engine
- Posts
- One email = 8+ booked calls
If you’ve ever wondered if your small email list is worth the effort, read this:
Just watched something wild happen this week that might change your mind about list building forever.
Everyone preaches "build your list," but when you're grinding away getting 2-3 subscribers a day, it feels pointless.
The typical advice doesn't help when you're staring at single-digit growth.
But what happened this week completely transformed how I see small lists.
We launched a new offer to a modest list of 4,000 subscribers.
Nothing fancy – these were all organic subscribers we'd gathered over 4 months through social media.
The results? Mind-blowing.
One email brought in:
30+ calendar clicks
8 booked calls
Multiple five-figure deals in the pipeline
Total potential value? Tens of thousands from a single email.
Here's what made this work:
The Hidden Power of Organic Subscribers
Most people chase quick growth through paid ads. We did the opposite.
Every subscriber came from social media content.
They were people who'd been following our journey, engaging with our content, and building trust over time.
So, our open rates stayed between 30-40%, way above industry standards.
1. The Down-Sell Strategy
Instead of pushing our high-ticket offer, we created something new.
We noticed a pattern: Some followers loved our content but weren't ready for the big investment. So we built an offer specifically for them.
The email wasn't fancy – just structured like a mini sales page. But it resonated because we knew exactly who we were talking to.
3. The Compound Effect of Trust
This wasn't an overnight success.
For 4 months, we:
Posted valuable content daily (case studies, insights and updates about our partner’s platform)
Nurtured leads on both social media and email
Built relationships before asking for the sale
When we finally launched the offer, people were ready to buy.
You don't need 100,000 subscribers.
A small, engaged list will outperform a massive, cold one every time.
Every subscriber who joins through your social content comes pre-warmed and ready to engage.
We're planning several more emails like this for the month. Each one is basically a potential $10k+ revenue event.
Remember:
The best time to start building your list was yesterday.
The second best time is right now.
Want to build a system like this for your business?
Let's talk.
Until next time,
Ephraim
P.S. The real power isn't in the list size – it's in the relationship you build with your subscribers. Focus there first.
How I can help:
📣 Partner with me to build your personal brand here