Tuesday, October 1

Today’s Personal Branding Insight

Ephraim here from TLGHOST. Let's talk about the biggest lie in the content game. (p.s. I can’t believe it’s already October)

🔍 Today’s Highlight:

When I started, everyone told me it was too late.

"Don't bother, that guy is already at 50K followers."

Sound familiar?

Here's the truth: They were dead wrong.

I ignored those guys and pushed forward.

Now I’ve done 6-figures through X and referrals alone.

The content game isn't a zero-sum game.

It's an ever-expanding universe of opportunities.

Here's why saturation is just a mindset:

1. Your voice is unique. No one else has your exact experiences, insights, or way of expressing ideas.

2. The audience is always growing. New people enter the market every day, looking for fresh perspectives.

3. Niches evolve. What's saturated today might be wide open tomorrow.

4. Quality always wins. Great content rises to the top, no matter how crowded the field.

5. Consistency beats timing. Starting "late" doesn't matter if you show up every day.

The takeaway?

Don't let the myth of saturation hold you back. There's room for your voice.

Your next steps:

1. Identify your unique angle

2. Start creating consistently

3. Engage with your audience

4. Ignore the "saturation" noise

Remember: The only real saturation is in your mind.

By the way, I’m thinking of breaking down EVERYTHING that goes on with our writing process, and agency BTS. Reply to this email for things you want to know I’ll put it in our future content.

Until next time,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here