Thursday, October 17

Hey there,

It’s Ephraim from TLGhost again. And today I want to talk about a format that doesn’t get a lot of love on most platforms across the text platforms.

And by text platforms I mean the following:

• LinkedIn

• X (Twitter)

• Threads

Yes, you can post media on these but the bottom-line is these platforms are primarily driven by copy.

And the format I want to talk about today:

Short form text posts, tweets or whatever you want to call it.

For the purpose of this email I’ll call them tweets.

Why Should You Care?

Because a well-crafted tweets can:

• Boost your visibility

• Drive engagement

• Grow your follower base

For 280 characters, yes. They can do all that.

But if you don’t believe me look at this guy.

He’s a guy I’ve looked up to on the platform for a while now named Aaron Will.

He posts a monstrous amount of tweets.

Maybe 5 day.

Sometimes more, sometimes less.

But when I averaged out the numbers, it gets him around 3-5000 views per tweet.

That’s close to 750000 over the span of a month.

And we’re not even talking about his other formats, like his threads, longer text posts or videos.

So what gives?

The Power of Short-Form Posts

Short-form content works on Twitter because it aligns with user behavior.

Most users scroll through their feed quickly, and a concise tweet offers them value without requiring a time investment.

Short-form tweets can be witty, motivational, educational, or even humorous, but they all share one characteristic:

They make an immediate impact.

And for a lot of people in the writing space, it can almost be like a lost art.

I’ve talked to 5+ ghostwriters in the past week.

And no hate on them, but they all avoid these like the plague.

They’ll write threads, LinkedIn long posts, but when it comes to these…

They just refuse to write these.

Why?

It’s hard to get right.

Now, we covered the 3 pillars of a premium brand in a previous email.

Click here by the way if you need to catch up.

But these tweets don’t take a lot of time commitment and they’re a fantastic place for most consumers on these text platforms.

Easy to consume. Easy to engage with.

In fact, that’s where you see most of the comments on these platforms.

Short tweets that are very easy to add onto the conversation.

Ultimately they help you build a content engine (we’ll talk about repurposing these in another email)

So today, I thought we’d talk about how to write these.

Because yes, unlike a lot of other people I still offer to write these because they are so powerful.

4 Core Tweet Types

And I’ll give an example of each here in this breakdown.

Below are a few different types of short-form tweets, including practical examples. Each one serves a different purpose—whether it’s to entertain, inspire, or educate your audience.

1. Opinionated or Bold Statement Tweets

Bold statements or opinions are great for driving engagement because they often evoke a reaction. These tweets work because they either confirm what your audience already believes, challenge conventional thinking, or express a controversial opinion.

It’s a definitive statement that challenges a common mindset and encourages immediate action. It also appeals to the entrepreneurial audience by addressing a shared struggle—getting started.

This tweet takes a popular assumption (“I need more leads”) and flips it on its head, sparking interest and discussion.

2. Motivational or Inspirational Tweets

Motivational tweets provide value by inspiring people. They are often short but impactful, appealing to emotion and driving a lot of engagement through retweets and likes.

This tweet is simple, relatable, and taps into a universal truth. It’s motivational without being overly complex.

It offers a sense of empowerment, pushing followers to take action and responsibility for their success.

3. Quick Tips and Advice

Educational tweets that deliver actionable advice are highly shareable. By offering value in a digestible format, you position yourself as an expert in your niche.

It’s a quick, actionable tip that provides immediate value to anyone looking to boost their Twitter engagement. Simple tips like this encourage retweets because they’re helpful and easy to apply.

This tweet addresses a common problem (a stagnant email list) and offers a simple, actionable solution. Not to mention it personalizes it by framing it from personal experience.

Note: Ideally all tweets should have some mix of personal experience or values.

4. Relatable, Fun, or Entertaining Tweets

Sometimes, all it takes is a funny or highly relatable statement to go viral. Relatable tweets work because they tap into shared experiences or emotions that your audience instantly connects with.

This is a humorous take on a common experience. It’s relatable, making it more likely to get retweets and likes as people see themselves in the joke.

All tweet posts and content are just single ideas written in a specific way.

It doesn’t matter if the idea has been said before.

Ideas are being regurgitated, re-spun over the thousands of years humans have been alive.

Find the ideas you resonate with. Say it through your lens.

How you say something can dramatically change the way it hits.

To make it even easier for you to start creating short-form content, let’s dive into some templates and frameworks that you can customize and use right away.

4 Quick Templates and Frameworks You Can Steal

Template 1: Problem, Solution, Benefit

This framework works especially well when you want to give quick advice or tips.

This framework quickly identifies a pain point, offers a solution, and tells the audience why it matters.

Template 2: Controversial Opinion

By posting a bold or controversial statement, you encourage engagement through likes, retweets, or even debate in the comments.

This approach challenges assumptions and invites discussion or debate, which is great for boosting engagement.

Template 3: Quick Tip

Offer a fast, easy-to-digest tip for your audience to implement immediately.

Short tips like this are easy to share and provide immediate value, which can help grow your authority in your niche.

Template 4: “How To” Tweet

This is perfect for providing educational content in a short, actionable format.

This template delivers clear, step-by-step instructions, making it easy to understand and implement.

Short-form tweets perform well on social media because they deliver value quickly.

Whether it’s a tip, a bold statement, or something funny and relatable, these posts are digestible and easy to engage with.

People on social media have short attention spans, so the faster you can get your point across, the better your tweet will perform.

These templates aren’t the end-all-be-all.

That’s why it’s so important you build up your content bank like we said in the previous email.

Use these to find more templates to imitate.

Now I know a lot of people hate copy-cats.

But copying is only wrong if you’re directly stealing.

All of us inherently learn through imitation at first.

Start there. You’ll find your unique style start to shine through as you do it long enough.

See you in the next one,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here