Tuesday, October 29

“Content is the lifeblood of any successful digital marketing strategy.”

It's how you attract, engage, and convert your target audience.

• Ads are content.

• Social media is content.

• Landing page copy is content.

Alex Hormozi, invests tens of thousands of dollars each month on content creation.

Why?

Because he understands the immense value it brings to his business.

And his efforts on the all the platforms he’s on show it.

But he has a team…

… researchers…

… editors…

… managers.

It's not a realistic comparison for most of us.

Even if you are at $20k, $30k, $50k+/mo.

That's why we want to zoom into one specific aspect of this.

X.

And how do we do it so we can do Twitter without a team?

AI.

But there's a problem.

The Problem with AI-Generated Content

AI has revolutionized the content creation process.

But it's not even close to a mediocre copywriter…

If used wrong.

If you don't know how to use it right…

AI tends to produce generic, poorly formatted content when asked to create it from scratch.

Posts like this:

See, not even close to what is actually working on the platform.

This is where the secret method comes in.

Few-shot learning

Few-Shot Learning

Few-shot learning is a technique that allows AI models to learn from just a few examples.

By providing the AI with a small number of high-quality, well-structured examples, you can guide it to generate content that meets your specific needs and style preferences.

Here's an example of how few-shot learning works:

Prompt:

A "whatpu" is a small, furry animal native to Tanzania. An example of a sentence that uses the word whatpu is:
We were traveling in Africa and we saw these very cute whatpus.

To do a "farduddle" means to jump up and down really fast. An example of a sentence that uses the word farduddle is:

Output:

When we won the game, we all started to farduddle in celebration.

In this example, the model learns how to perform the task with just one example (1-shot).

But for more complex tasks (like posts)…

You can experiment with increasing the number of demonstrations (e.g., 3-shot, 5-shot, 10-shot, etc.).

Applying Few-Shot Learning to Tweet Creation

You can apply the same principle to creating tweets or other short-form content.

Here's a earlier version of a prompt my team created (Copy this prompt)

As 'Posts Crafter,' your primary task is to generate posts from these examples. Fill the templates below and keep formatting and structure. Don't be afraid to come up with new templates.

Content to turn into posts:

"Not splitting brand and non-brand. Separating branded and non-branded keyword campaigns is crucial, as branded keywords have higher conversion rates and lower costs per click. Branded campaigns target people searching for your brand, while non-branded campaigns target more generic product searches. The solution is to create separate campaigns for branded and non-branded keywords to maximize efficiency and profitability."

All posts MUST follow these rules for EACH post.

START OF RULES HERE:

- no hashtags
- no emojis
- format each sentences on new lines!!
- use a different template for EACH post
- don't follow the order of the given templates
- always use active voice
- keep posts under 300 characters^^
- format each sentence to have 2 linebreaks
- make the content personal use 'I'

END OF RULES HERE
---

Use these proven posts, each single one is separated by "###" as templates to generate 10 different posts (keep template formatting):

["[TEMPLATE: PROGRESS POST]"

This roadmap got me to $5-8k/mo pretty quickly.

1. Offer free audits
2. Deliver for clients
3. Show results to prospects
4. Get more clients & repeat 1-3

To get to $10k/mo and beyond, you’ll need to find the right people to hire.

(note: don’t hire cheap freelancers)

###

"[TEMPLATE: ACHIEVEMENT POST]"

We did it again.

My client was reluctant, but we encouraged him to spend $4.9k on Google Ads.

I told him it was G.

After optimising their campaign, his SaaS was about to gain an extra $30k MRR.

That’s a 6x return.

Here are 5 Google Ad copywriting techniques we used:

[IMAGE]

###

"[TEMPLATE: JOURNEY POST]"

I’ve been posting for 5 months now.

Didn’t know shit about social media, but I knew how to drive insane results for my clients.

All I did was talk about the results, and it brought in more clients.

I'm almost at 1000 followers & I promise you I'll take over this platform EOY.

###

"[TEMPLATE: TIPS POST]"

Content Creation 101:

1. Start with an outline
2. Research your topic
3. Use active voice
4. Write in short sentences
5. Use bullet points and subheadings
6. Add visuals
7. Edit your work thoroughly
8. Get feedback from others
9. Publish consistently
10. Keep growing

###

"[TEMPLATE: ADVICE POST]"

Here's a nugget I wish I knew in my early 20s:

Don't dive into a biz right off the bat.

Start small and launch a side hustle instead.

Less risk.

You'll learn marketing and build a digital portfolio, and it could even evolve into a business.

###

"[TEMPLATE: CAUTIONARY POST]"

The biggest mistake you can make with AI content...

Waiting for it to do the magic.

You need to put in some work.

- Understand AI
- Experiment
- Learn
- Start editing

AI won't fetch leads on its own.

You need to mould it.

###

"[TEMPLATE: BRAND BUILDING POST]"

Don't make this mistake while building a personal brand.

Only sharing value posts.

Yes, advice is valuable.

But what's important is also sharing your:

- Wins
- Values
- Failures
- Personal stories

Humans like to follow other humans.

Personality is huge

###

"[TEMPLATE: PERSONAL PROGRESS POST]"

Mum.

I actually did it.

June 19:
• $0
• 172 followers

July 19:
• $1300
• 642 followers

Thank you for staying by my side guys.

We're taking over 2023.

###

"[TEMPLATE: LESSON POST]"

Fun fact:

It took me 2 months to hit 100 followers.

Biggest mistake?

Building a personal brand alone.

• Comment
• DM people
• Hop on calls

You need friends to succeed.

###

"[TEMPLATE: VIRAL POST]"

I went viral for the first time.

In 20 hours:

• 630+ likes
• 260+ followers
• 190+ comments

How did I do it?

Achieve what everyone wants.

Flex.

Escape the crowd.
"]

Why This Prompt Works

The key to making this prompt effective is to use examples from your best-performing tweets or from creators you admire.

By providing the AI with high-quality templates, you're setting it up for success.

To make this work effectively make sure you add a title to each of the examples you give.

We've found this makes it easier for ChatGPT and Claude to leverage the different templates. Otherwise, it's highly likely the tweets you produce will look the same.

Once you have your templates in place, you can simply input your main ideas in this part:

And the AI will generate multiple variations of content based on those ideas.

This approach works because:

1. It leverages the power of few-shot learning to guide the AI in generating content that matches your desired style and structure.

2. It saves you time by allowing you to create multiple pieces of content from a single idea or concept.

3. It ensures consistency in your content's format and tone, which helps to build your brand identity.

4. It allows you to focus on your core ideas and messages, while the AI takes care of the actual content creation process.

By using few-shot prompting and AI, you can supercharge your content creation process and generate a week's worth of high-quality, engaging content in under 30 minutes.

Remember, the key to success with this method is to provide the AI with well-structured, high-quality templates and to experiment with different numbers of examples.

You can use this method for all types of content:

• Tweets

• Threads

• Ad scripts

• YouTube scripts

Give it ago.

Ephraim

Founder, TLGhost

How I can help:

📣 Partner with me to build your personal brand here