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Steps to a high-growth, profitable social media account

Steps to a high-growth, profitable social media account

Make your X presence impossible to ignore

Ephraim Yusi
September 24, 2024

Tuesday, September 24

Today’s Personal Branding Insight

Ephraim from TLGhost here. We're back with another edition of The Influence Engine. If you want explosive growth and profitability, you need to stand out and differentiate. We’ll be diving into how you can make that happen:

🔍 Today’s Highlight:

My first year writing online:
> Threads with 200 views max.
> 0 learning.
If I were starting over, I would do this:
> 2-3 tweets/day
> 3-7 threads a week (highest volume I can do)
> Engage in DMs and communities
And repeat for months.
— EA @ TLGhost (@ea_yusi)
4:33 PM • Sep 23, 2024

The Four Steps to a High-Growth, Profitable Social Media Account

Highly Authoritative Content
People pay attention to status.
Share insights that others can't.
Dive deep into your expertise.
Don't just echo what everyone else is saying—bring fresh perspectives that establish you as a leader in your field.
Personality/Top-of-Funnel Content
People pay attention to what's new.
Let your personality shine.
Share your stories, quirks, and unique viewpoints.
Authenticity builds trust, and trust builds followers.
Giveaways and Case Studies
People pay attention to what can hurt them.
Highlight common pitfalls in your industry and how to avoid them.
Offer real-world case studies that showcase success—and how to achieve it.
Giveaways can provide immediate value and keep your audience engaged.
Videos and Images
People pay longer attention to stories.
Visual content stops the scroll.
Use videos and images to tell compelling stories.
Make your content not just seen, but remembered.

Why Should You Care?

Because in the crowded world of social media (Threads, LinkedIn or X), standing out isn't optional—it's essential.

By implementing these strategies, you'll not only grow your follower count but also attract opportunities that boost your bottom line.

Here's How to Get Started:

Audit Your Current Content
Is it authoritative?
Does it showcase your unique voice?
Are you using visuals effectively?
Plan Your Content Strategy
Map out how you'll incorporate these four elements.
Consistency is key.

Engage With Your Audience
Start conversations.
Respond to comments.
Build relationships.
Monitor and Adjust
Keep an eye on what's working.
Double down on successful strategies.

Stay tuned for more actionable tips in tomorrow’s edition of The Personal Brand Insider!

Until next time,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here