Friday, September 27

Today’s Personal Branding Insight

Hey there, Ephraim here from TLGhost. Today let’s talk about content that actually gets you business.

🔍 Today’s Highlight:

Did you know content marketing is a $412 billion industry?

Yeah, you read that right. Billion with a B.

Mr Beast, Alex Hormozi, and Iman Gadzhi are all tapping into it.

But here's the surprise: you don't need their massive teams or budgets to get a slice of the pie.

There's a simple system anyone can use to break into the creator economy. And it's not what you think.

Most people approach content creation all wrong.

• They open a blank Google doc and stare at it.

• Maybe do some basic keyword research.

• List out a few vague topic ideas.

• Then... nothing.

When it's time to actually produce, they're stuck.

No clue what their audience really wants.

So they churn out generic fluff that nobody cares about.

No wonder most creators quit. It's creative purgatory.

The solution is actually really simple:

The best content ideas aren't "made up" at all.

They're collected from conversations and operations happening in your business and life.

Let me break it down for you:

1. Past content that's performed well

2. Customer support logs

3. Internal processes

4. Your competitors' top-performing posts

These are treasure troves stuffed with content inspiration.

Why? Because they come straight from the minds of your target audience.

The goal isn't just gathering data. It's getting inside your customers' heads.

So forget fabricating ideas in a silo. Start collecting them from these sources:

• Actual agency SOPs

• FAQs on the niche you want to be known for

• Your business operations

• People you want as customers

This gives you a direct line into their thoughts. It's like mind-reading, but legal.

Now, here's your action plan:

1. Dig through your past content. What performed well? Why?

2. Check your support logs. What questions keep coming up?

3. Look at your internal processes. What could you teach others?

4. Spy on your competitors (ethically). What's getting them engagement?

Collect these nuggets. They're your content treasure trove.

Remember: The best content is collected, not fabricated.

Until next time,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here