Thursday, November 7

Your thread's first impression determines everything.

That's not hyperbole – 80% of your content's success hinges on your hooks. The remaining 20%? Split between delivery and distribution. But today, we're laser-focused on what truly moves the needle.

We've tested hundreds of threads across multiple niches, and the data revealed something fascinating about viral potential.

Let me show you what actually works.

So you can get results like these:

The Viral Thread Formula

Most people overthink this. They stuff their hooks with statistics, name-drop celebrities, and write novels in their first tweet.

Bad move.

Here's what our testing revealed works:

1/ The Psychology of Mystery

Your first tweet needs to create a gap – between what readers know and what they want to know. Think of it like a movie trailer that leaves you hanging.

Examples that work:

• "I made $50K this month using a tool most people ignore"

• "This forgotten marketing rule outperforms AI by 300%"

2/ The Perfect Length

Try to keep your hooks under 4 lines. Always.

Longer hooks kill engagement faster than bad content. Your brain knows this instinctively – when's the last time you clicked on a wall of text?

3/ The Desire Connection

Your hook must tap into what your target audience desperately wants. Not what you think they want – what they actually lose sleep over.

You need to know exactly what promises make it interesting for them to listen.

Tease it.

Then deliver within the first 300 characters of the hook.

The Fatal Flaws

Here's where most threads crash and burn (and yes, I still accidentally do this sometimes)

• Starting with weak statistics (save the best for first)

• Explaining before hooking attention

• Using visuals that don't stop the scroll

• Making the hook hard to read

The Two-Hook System

This is crucial and I thought I’d drop this in real quick.

Look, I’m a writer at heart hence I haven’t gone on YouTube, IG or TikTok yet.

But when it comes to hooking your audience, you need to understand there’s two hooks working together:

1. Visual Hook: The image that stops the scroll

2. Written Hook: The words that force the click

A good visual hook can’t save a mediocre written hook.

A great written hook can save a mediocre visual hook.

So writing is the priority. Always.

That's the framework my agency uses to to consistently create viral threads. It's not about gaming the algorithm – it's about understanding human psychology.

Stay focused on value,

Ephraim

Founder & CEO, TLGhost

How I can help:

📣 Partner with me to build your personal brand here