The Hidden Truth About Social Media Growth

Why the biggest names aren't your roadmap to success

Tuesday, October 8

Today’s Personal Branding Insight

Hey, Ephraim here from TLGhost. Let's get real about social media growth today. If you’ve ever wondered why your follower count isn't skyrocketing like The Rock's or Kim Kardashian's. It's not just you. The biggest creators aren't always the best examples to follow.

🔍 Today’s Highlight:

Why Celebrities Aren't the Best Models

They didn't build their social following from the ground up on social media.

They had massive external factors boosting them.

Consider this:

  • Movies they're in spend millions marketing their image.

  • Entire PR teams craft their public persona.

  • Their fame extends beyond social media platforms.

Different Arena, Different Game

Trying to mimic their strategies is like playing basketball with football rules.

It just doesn't work.

Find the Right Role Models

Ideally you’re looking for the right gladiators to learn from, in the arena that you’ll be playing in.

Creators who started where you are now.

People who:

  • Grew their following organically.

  • Understand the challenges of building from scratch.

  • Offer insights relevant to your journey.

  • Have comparable resources (time, money, etc.)

Actionable Steps to Grow Your Social Media

  1. Identify Niche Creators

    Find influencers in your field who have grown recently.

  2. Study Their Strategies

    What type of content do they post?

    How do they engage with their audience?

  3. Adapt and Implement

    Take what works and make it your own.

    Consistency is key.

Remember, Social Media Growth Is Nuanced

There's no one-size-fits-all solution.

But by focusing on strategies that align with your context, you set yourself up for real growth.

Until next time,

Ephraim

Founder of TLGHost

How I can help:

📣 Partner with me to build your personal brand here