Monday, November 4

Yo! Quick question:

What's the point of going viral if it doesn't pay the bills?

Here's the thing about content creation that most people miss - getting attention is only half the battle.

To be honest, I think it’s one of the easier parts of social media.

Anyone can jump on trending topics and rack up views.

But turning those eyeballs into actual revenue?

That's where most creators stumble.

Today, I want to dive into the backbone of content monetization:

Call-to-Actions (CTAs).

What's a CTA, Really?

Think of CTAs as your content's closer.

They're the bridge between attention and action.

But here's what most people get wrong - they think about CTAs last.

A quick "buy now" or “subscribe” button slapped at the end.

A powerful CTA does three things:

• Moves your audience to the next logical step

• Solves a problem you've highlighted in your content

• Makes taking action feel natural, not forced

The Common Mistake

Most creators try to pull a bait-and-switch. They grab attention with an unrelated topic, then awkwardly plug their offer at the end.

Sure, it might get you a few sales, but your conversion rates will be in the gutter.

Instead of trying to force-fit your offer, here's how to make your CTAs actually work:

1. Build Clear Relevance

Connect your content directly to your offer from the start. If you're selling productivity tools, your viral content should tackle productivity problems.

2. Show Proof It Works

Example: One of our clients used this approach and saw their conversion rates jump from 2% to 8% in just two weeks. Their secret? Every piece of content naturally led to their solution.

Your call-to-action shouldn't feel like an interruption - it should feel like the natural next step for someone consuming your content.

The Results You'll See:

• Content that actually converts

• Stronger authority in your niche

• Higher engagement rates

• An audience that trusts you

Going viral means nothing if you can't convert that attention into results.

Ephraim

Founder, TLGhost

PS - Trying to monetize your personal brand? Reply to this email with your biggest content challenge, and I'll send answer as many as I can.

How I can help:

📣 Partner with me to build your personal brand here