Thursday, September 19

Today’s Personal Branding Insight

The philosophy that’s ruining your brand on X. I’ve seen this problem surface over the last 3 years, and this time I got the data to back why you shouldn’t do it.

❌ You don't need to sell your brands soul to go viral.

Been in a few communities and taken 3 courses in the last month trying to figure out viral writing in my agency.

One common problem I always see:

Creators going broad just to go viral.

Unless you're actually in these niches, I don't think it's a good play.

Stick to your niche, find where you can go broad there.

Creator economy -> Personal branding stories, writing tips, copywriting

Agency -> Exit stories, bootstrapping

Pick 3 pillars and climb them until you can find a good TAM, but don't go off the rails with what you want to be known for.

Long-term it's about audience efficiency.

"Is the audience you're attracting someone who can eventually buy from you?"

Just as an example...

One of our clients grew 4k followers in 1 week.

He went viral from a post about psychology, but when we dug into the data:

> No rise in calls booked

> No rise in inbound DMs

> All he got were followers.

Followers are cool but they don't pay the bills long-term.

You need to have offer-audience match to actually make any of this work.

So on my account I've tested 7 threads a day trying to prove that you can stay on niche and still go viral as a smaller account.

> 4.7M impressions

> Nearly 2k new followers

> Booked 10+ sales calls in the last month

I'm not saying this to brag.

Just wanted to share how to grow a monetizable audience.

That’s it for this one.

Let me know if you guys have any questions on our process. I’ll turn it into a future newsletter.

See you soon,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here