Monday, October 21

Today’s Personal Branding Insight

Hey, Ephraim from TLGhost again. I wanted to ask you guys.

Instead of racking your brain trying to figure out the right messaging, why not let AI do the heavy lifting? That’s what we’re covering today and I’ll show you a step-by-step guide on how you guys can do this.

Here’s how you can turn your conversations into powerful insights with ChatGPT:

• Record your sales or consulting calls.

• Save them as a PDF.

• Upload that to ChatGPT and ask it to find the top 5 struggles, pains, and wants of your audience.

Once you have those key insights, blend them into one of these 4 storytelling frameworks:

1. Analytical: Use numbers, frameworks, and processes to break down your idea. Back it up with data and logic. This helps your audience make sense of complex concepts.

2. Aspirational: Share stories—lessons learned, mistakes made, and successes. Show how people benefit when they apply your idea in real life. People love a good story.

3. Anthropological: Dive deep into human nature. What are the fears, failures, and struggles? Why is everyone else wrong? This hits on universal emotions.

You don’t need to write long-form content right away. Test different ideas as short-form posts, ads…

See which ones your audience resonates with most, and then double down.

Once you’ve nailed down the right messaging, repurpose it. Create months’ worth of content by tweaking just a few key points.

This means less work for you but more impact.

No more guessing. No more wasted time. Just actionable insights from real conversations.

Give it a try, and watch how your engagement skyrockets.

Until next time,

Ephraim

How I can help:

📣 Partner with me to build your personal brand here